Are you a business owner that plans to cater to international services? Considering the high level of global competency, connecting with customers all over the globe may be challenging and costly. Since the 2000 era began, the world of technology has increased and progressively advanced. Many social media platforms, smart devices, innovative vehicles, and many more evolved and entered the world. In January 2009, the WhatsApp broadcast company officially launched their first release and version of their mobile application in iOS, Blackberry, and Android systems.

WhatsApp has been utilised as a marketing tool, having almost two billion active users every month since 2020. Many marketing platforms have been introduced in the market but still cannot beat the features and advantages the WhatsApp Broadcast systems can offer. If Facebook is the ultimate social media platform for connecting people, WhatsApp is the leading marketing tool for connecting consumers to manufacturers.

To have more in-depth knowledge on how to create and use a WhatsApp business account and how it can help your business, read further.

Here Are 5 Reasons To Use WhatsApp Marketing

IT CAN EXPAND THE VISIBILITY OF YOUR BUSINESS.

Considering the two billion active users, WhatsApp marketing remains the leading and most popular business messaging application worldwide. This 2022, in a survey from Statista, WhatsApp Broadcast was able to beat Facebook as the most popular global messaging application all over the globe. Both have the same features⸺group chats, graphics, voice messages, video calls, and audio calls.

Similar to Facebook, WhatsApp marketing allows business owners to have and set up their own business page on the app. The WhatsApp Broadcast company has launched features wherein the application interface can provide all the necessary information consumers generally look at, such as the location, business description, website, contact details, and your products or services. It allows users to have an easy profile viewing and browsing. Consumers would feel like they are online shopping, but with a different interface.

IT CAN BETTER YOUR SALES.

58% of the two billion active users of the entire WhatsApp Broadcast systems, both WhatsApp Messenger and WhatsApp Business, use the app more than once each day. In the United States of America, an average business owner opens and uses WhatsApp marketing143 times every month. Let these numbers speak for themselves.

With the high figures and users of WhatsApp Broadcast, there is no doubt that it can improve your sales. Some business owners have also testified that their sales have experienced a 27 per cent increase after using WhatsApp marketing for their business. For some weird reason, it does some sort of magic to your sales that helps them gradually increase.

Also, one way to help better your sales is by using one of the functional features of WhatsApp, the chatbot. A study proved that 66 per cent of the consumers feel more optimistic about reaching out to a brand if they have active communication. With the help of the WhatsApp chatbot, you can set up answers to frequently asked questions (FAQs) regarding your products.

IT DEVELOPS CONNECTIONS WITH CUSTOMERS.

A study by Statista in 2021 has revealed that the core purposes as to why people use WhatsApp Broadcastare for personal relationships and communication, to strengthen professional networks and for entertainment purposes. WhatsApp can be your marketing strategy for creating a long profound, and deeper connection with your consumers. You can utilise the different features WhatsApp Broadcast has to offer. Here, you can generate welcome messages, personalise greetings, offer special deals, send out birthday or any special occasion greetings, and the list goes on.

IT REDUCES YOUR COST OF MARKETING.

Up to date, WhatsApp marketing is the ideal messaging platform or channel for business owners. It is practical and very reasonable, which is suitable for small businesses. What you only need to kickstart everything is a phone, install the WhatsApp Broadcast on AppStore for iPhone users and Google Play Store for Android systems. Through WhatsApp marketing, you can drive more conversions, boost your sales, and allow everyone else to build deeper connections and quality relationships with your brand and, at the same time, spend nothing, not even a dime, on your marketing ventures.

IT CAN ORGANISE YOUR DUTIES.

Aside from the advantages mentioned, the power of WhatsApp marketing can also help you and your business elevate your customer service. The following features can organise everything for you to make a more efficient business process.

• QUICK REPLIES – The WhatsApp chatbot comes in pretty handy on the days when you are out running errands or on a vacation. Here, you can save answers as templates and set them as shortcuts. It would save your time answering frequently asked questions about your products.
• LABELS – You can organise your users and messages by adding label systems. Besides that,you can save some conversations with customers in WhatsApp marketing. Label them as new customers, pending payments, and so on. It will help you keep track and access conversations and consumers in the most effective manner.
• AWAY AND GREETING MESSAGES – Another feature of WhatsApp marketing is the automated messages. You can set up immediate responses or conversation starters to engage with your customers, even if you are away.

Final Remarks

As a business owner, expanding your knowledge on some things is necessary. It is to ensure that your business stays on its track and can keep up with the pace of the constant changes in trends and styles, like the world of technology. Business owners can adapt and utilise various marketing platforms like WhatsApp Broadcastto manage their business. Using WhatsApp as your marketing tactic can provide you with a wide variety of options, features, and strategies, which can boost your brand, sales, and audience.

Some of the good examples of these are how Klook provided booking updates and the latest package deals through the WhatsApp Broadcast, how Netflix engaged their users by recommending movies and series on WhatsApp, or how Saffola provided real-time solutions to any diet concerns in WhatsApp marketing. There are many ways to use WhatsApp as your marketing tool. Take the risk and learn about its advantages.

Need help on how to create a WhatsApp business account? Fret not! Sleekflow Technologies got your back! Get in touch with them through hi@sleekflow.io or by visiting their website to enquire.