Lead generation tools are crucial for any business. They help you grab your audience’s attention, and perhaps more importantly, gather their contact information.
Using the right set of tools to generate your leads can help you connect with key contacts faster, recognize potential opportunities more efficiently, and ultimately boost your business’s ability to scale.
Moreover, these tools can streamline your marketing efforts and help you focus on delivering precisely what your prospects need.
In short, high-quality lead generation tools expand your customer base, improve your company’s overall performance compared to the competition, and maximize your profits.
To help you take your game to the next level, we’ve rounded up ten lead generation tools used by the leading digital marketing companies. Check them out below!
Best Lead Generation Tools for Your Business — Top 10 List
As counter-intuitive as this may sound, lead generation tools are about more than simply generating leads. They help you drive conversions by connecting you to targeted leads, which takes more than merely getting random prospects to your website.
Converting casual traffic into loyal customers is no small feat, and collecting their info so you can communicate with them effectively is the first step. This is where lead generation tools shine.
Our friends from a top New York web design company helped us collate the list outlined below. It covers a wide variety of lead generation tools, covering various purposes and goals. Let’s get started!
Marketing automation solutions can help you organize and manage your customer data in one place, minimizing errors through the use of databases. BenchmarkONE is a top-performing example of an all-in-one marketing automation tool specifically designed for smaller teams.
The software allows you to access a sales and marketing dashboard, track your performance, and organize sales deals. With this tool, you can effectively manage both your prospects and your long-term customers.
BenchmarkONE’s landing page builder enables you to convert website visitors into qualified leads more efficiently through promotional campaigns and other essential pages. Finally, the popup functionality allows you to add popups to your site asking visitors to sign up to newsletters or download content.
Email finder tools enable marketers to discover contact information for leads and prospects. Marketers can use this information to boost their sales prospecting efforts. The key here is to have accurate and relevant information, as the process relies on it.
UpLead is an excellent example of an email finder that helps B2B marketers improve their lead generation game. The platform offers accurate contact information for B2B prospects, giving marketers access to email addresses, phone numbers and more.
Once you’ve collected the necessary contact information, you’ll want to reach out to your prospects in the best and most straightforward way. Email marketing and outreach tools help you do just that, as they enable you to create and send many different types of emails.
EasySendy is one such marketing platform, letting you launch various email campaigns while interacting with and engaging your subscribers and customers through autoresponders and automated email campaigns.
Aside from email, EasySendy enables you to manage your Facebook messenger subscribers as well.
Lead management tools are an essential weapon in any sales team’s arsenal. They help businesses manage the relationship with their prospects, making the lead management process much more straightforward and less time-consuming.
The contact management platform Salesmate is designed to streamline your sales team’s workflow by automating their manual processes.
This particular customer relationship software solution offers a wide range of features, including team inbox, email templates, sales reports, email tracking, contact management, and even sales automation.
Regardless of your business’s size, Salesmate is a practical tool that can quickly boost your sales productivity.
For flexible and effortless communication with your leads, you may need a live chat tool. These help marketers and businesses in general engage and manage their prospective and current customers more efficiently.
One such tool with a broad spectrum of communication-facilitating features is Intercom. It essentially focuses on the live chat feature, offering a slew of functionalities. This tool allows you to create custom chatbots, a help center, inbound and outbound email, A/B testing scenarios, etc.
Social proof tools are there to help you enhance and leverage your business’s social influence. They provide you with lots of insightful information, allowing you to gauge the effectiveness of your social media efforts.
Trust is a tool designed for marketers looking to improve their conversion rates and generate more leads by building trust within their customer base. It provides testimonials and ratings, combining them with other means such as reviews, visitors, and conversions to deliver social proof that can’t be disputed.
Webinar software platforms let you educate, instruct, and sell to your audience through live presentations and demonstrations. Usually, they include not only one-way video but interaction in the form of polls, chats, etc.
Hosting webinars is an effective way of selling services and products through providing valuable content and educating your audience.
ClickMeeting is a dedicated all-in-one webinar software tool that offers the features we mentioned above and more. It allows you to record and share webinars for your audience to download easily. Both large enterprises and small teams will find it to be the ideal tool for collaboration and communication.
When marketing and sales professionals want to expand their pool of prospects and extend their existing customer reach, they add social selling into their routine. There are many social selling tools available, but for us, one stands out in terms of usability and effectiveness — Dux-Soup.
This well-established LinkedIn automation tool will help you with your prospecting and sales efforts, letting you interact and connect with the right prospects. The easy-to-use tool enables you to manage prospects and facilitates outreach efforts through automation.
You can think of lead analytics tools as a report card for your lead generation, marketing and sales efforts. They are designed to track your business’s lead performance, helping you improve your strategy, thereby maximizing its ROI.
Supermetrics is a cloud-based lead analytics tool that uses a centralized location to unify performance indicators and metrics. Its primary function is to help businesses streamline the Google Analytics data accessibility process.
This excellent piece of software offers a full-fledged solution that you can integrate with other analytics tools and engines. It helps you create and execute your online marketing, social media and online analytics plan, offering an exhaustive report of your marketing efforts.
For help capturing leads from your website, you might want to enlist the help of an on-page lead generation tool. These convert casual visitors into customers by tracking their activities, analyzing their intent and giving them slight nudges in the right direction along the way.
Tools like Picreel are designed for tracking your visitors as soon as they land on your website. As your users navigate the site, Picreel will find the best opportunities to convert and make use of them.
This powerful tool tracking click behavior and digital footprints will present your prospects with interactive popups. These can be used to show customized and compelling offers that your leads will find difficult to refuse or simply to collect valuable feedback or contact information.
The data is then transferred to your CRM smoothly, helping your marketing and sales teams reach out to prospects.
Tomas is a digital marketing specialist and a freelance blogger. His work is focusing on new web tech trends and digital voice distribution across different channels.